Inspired by the rich culture and mysticism of the Hawaiian islands, the brand seeks to express respect and admiration for these ancestral traditions, emphasizing the strong connection with the ocean through their deity Kanaloa, the lord of water, healing, and surfing—an art form that celebrates harmony between humans and nature.
The elements considered in this approach are:
Sea + Surf + Tiki Mythology + Local Flora
The combination of sea, surf, and Tiki mythology results in a concept that celebrates harmony between humans and nature, cultural diversity and richness, creativity and artistic expression, joy, and gratitude for life. This approach can be seen as the essence of the Hawaiian Soul
Credits
work developed @BrandBrewers
Design Pedro Lima
Motion Diogo Peixoto