I was born on the 2nd of April 1980 in Porto, northern Portugal, where I spent my childhood. However, I lived my adolescence in Braga and moved back to Porto when I was 15, to enroll in the Graphic Arts course at the Escola Secundária de Ensino Artístico Soares do Reis. In 2000 I studied sculpture then graphic design and advertising at the University. Got my BA from (ESEIG) and went to work for several years in newspapers and magazines as a layout and advert designer. In 2009 I moved to Lisbon and started working for an Angolan advertising agency, designing new brands and key visuals for a variety companies such as Toyota, Compal, BP, Esso, Standard Bank, TAAG, Cristal, Pernod Ricard, Refriango, Cuca beer, Tigra beer, etc. In 2017 I moved back to Porto with my wife and daughter and started a new position as Senior Designer at Nortada beer. Later on, decided to go full time freelancer and to work with brands such as Keysight Technologies among other smaller companies. In 2018, I decided to join forces with 2 work colleagues from Nortada and launch our very own Craft Beer Brand - Poney Craft Brewers, and started to brew limited batches of singular beers.